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‘People are no longer buying Sean John’


MEGA/WENN

Macy’s will no longer carry the Sean John clothing line in its stores after a two decade partnership with founder Sean “Puff Daddy” Combs.

The clothing line is being phased out by Macy’s a week after Combs settled an explosive lawsuit with his former girlfriend Cassie Ventura for a rumored 8 figures.

An insider connected with the retail giant tells RadarOnline.com exclusively that the music mogul’s line won’t be available on the department store’s website, effective this month.

The insider emphasized the decision to “phase out” the clothing label was made before Cassie’s lawsuit.

The source said that corporate has been evaluating the brand for a while now, noting it hasn’t been selling like it used to in the late ’90s and early ’00s.

“As part of our ongoing review of our brand portfolio, the Sean John collection has started to phase out of assortment since early fall 2023,” the well-connected source told RadarOnline.com on Wednesday.

According to the source, retail stores are “always evaluating” and deciding “what’s relevant” to consumers — and “people are no longer buying Sean John.”

Paul Warner/WireImage

Combs signed an exclusive partnership with the department store for his Sean John Sportswear line in 2010.

Sources close to Combs revealed the rapper’s brand is being “reimagined” but has “no official plans to be re-released.” They also said the news about Macy’s is “relevant because this is part of the process.”

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Combs launched the clothing label in 1998. The line made its debut at retail during a launch event at Bloomingdale’s in New York City. In 2004, Sean John was awarded the CFDA Men’s Designer of the Year award. By 2016, the brand had annual retail sales of $450 million.

Rob Kim/Getty Images

Combs is pictured at his Sean John fragrance launch at Macy’s Herald Square on September 26, 2016 in New York City.

Combs amassed a net worth estimated at $700 million as the founder of Bad Boy Records, co-developer of Cîroc vodka and an equity partner in Revolt TV.

The continued fallout from the lawsuit has cost Combs an employee at Revolt TV.

On Monday, popular podcaster Dawn Montgomery announced she is leaving her role at Revolt TV.

“I won’t be signing on to do the 3rd season of @revolttv’s ‘Monuments To Me’ podcast,” Montgomery wrote on Twitter/X.

“I am a SA survivor & I cannot be a part of a show that’s supposed to uplift black women while @Diddy leads the company. Believe Black women.”

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