SKIMS

Kim Kardashian announced a new line of push-up bras with built-in nipples for a round-the-clock perky look.

The SKIMS founder modeled her Ultimate Nipple Bra under a skintight seamless t-shirt in an Instagram video on Friday, Oct. 27 (see below).

Kim said in the video:

“The Earth’s temperature is getting hotter and hotter, the sea levels are rising, the ice sheets are shrinking. And I’m not a scientist, but I do believe everyone can use their skillset to do their part. That’s why I’m introducing a brand-new bra with a built-in nipple.”

Photo may have been deleted
SKIMS

Kim continued:

“So, no matter how hot it is, you’ll always look cold. Some days are hard, but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.”

She captioned the post: “The ultimate nipple bra. Perfect fullness with a built-in, faux nipple for shock factor.”

Photo may have been deleted
SKIMS

The Ultimate Nipple Bra goes on sale for $62 on Halloween (Oct. 31st) on the SKIMS website.

SKIMS will donate 10 percent of sales from the Ultimate Nipple Bra to the 1% for the Planet organization, a global network that works with businesses and environmental organizations to help people and the planet.