Connect with us

Hi, what are you looking for?


Kanye West Reportedly Spent Millions On His Super Bowl LVIII Ad

Kanye “Ye” West bought airtime during Super Bowl LVIII to promote his fashion line, Yeezy.

via: Rap-Up

Hey y’all, this Ye, and this is my commercial. And since we spent all the money on the commercial spot, we actually didn’t spend any money on the actual commercial,” West said during the clip. “But the idea is: I want you to go to — Y-E-E-Z-Y dot com. I’ma write it at the bottom of the screen… And I got some shoes, and that’s it.”

A 30-second slot during the Super Bowl can cost approximately $7 million. However, according to The Hollywood Reporter, West’s promo didn’t air globally. The ad was presumably aired selectively in Miami and Chicago, among other regions.

In an interview teaser with Justin Laboy, West discussed his rationale behind selling Yeezy merchandise for only $20. He stated, “I’m a bit of a Robin Hood in a way where people can say, ‘Okay, this multibillionaire spent $4 million on Balenciaga in one year,’ but did I bring the designs back down to earth? As much as I could because Gap didn’t take it to $20 the way I wanted to ‘cause they were still trying to protect the classism of the idea of Balenciaga and the idea of Gap.”

West’s Super Bowl weekend was also eventful. He and Ty Dolla Sign debuted their long-awaited joint effort Vultures 1. The 16-track offering boasted features from YG, the late Nipsey Hussle, Playboi Carti, Travis Scott, Quavo, Freddie Gibbs, Chris Brown, and more. Additionally, it included previously teased songs like “Back To Me,” “Vultures,” “Fuk Sumn,” and “Talking.”

West also previewed the standout cut “Carnival” during his Chicago listening event last Thursday (Feb. 8). In the track, he compared himself to Bill Cosby, R. Kelly, and several more. Taylor Swift and Elon Musk were among the other celebrities whose names were dropped on the cut.

The ad seems to have paid off, Ye announced his haul from Sunday on social media to kick off the new week — and single-day figures that he’s citing are pretty good, around $19 million is what one of his reps says made after his stripped-down SB spot.




You May Also Like


Noah Graham/Getty Images Steph Curry and his wife Ayesha Curry welcomed their fourth child, a boy named Caius Chai Curry. According to their social...


MEGA/WENN A woman who accused Sean “Puffy” Combs of sexual assault kept her soiled dress in a plastic bag for 20 years. In her...


Steven Lawton/FilmMagic The mother of jailed rapper Sean Kingston bonded out of jail on Sunday after spending three nights behind bars. Janice Turner, 61,...


mugshot Dutch police arrested rapper Nicki Minaj in the Netherlands for drug possession, according to reports. Nicki recorded police asking her about drugs as...


MEGA/WENN A judge set $160,000 bond for Sean Kingston’s mother, Janice Turner, who spent the night in the Broward County Jail. Authorities arrested Turner...


Screengrab Gayle King is desperate to land a man before she turns 70 in December. The daytime talk show host tried to shoot her...


Maddie Meyer/Getty Images Angel Reese wasted no time taunting her college rival Caitlin Clark after the Chicago Sky defeated the New York Liberty last...

Entertainment Travis Scott and Tyga brawled during an event in Cannes, France on Thursday, May 23. Rumor has it that the fight was over...


Screengrab Beyonce’s mother Tina Knowles defended Kelly Rowland after her viral incident at the Cannes Film Festival on Tuesday. Kelly attended the red carpet...


Copyright © 2022 I AM SISSY BROWN